Campaign Casebook









Campaign Deliverables






This campaign was created by UCSD Adwave in collaboration with the American Advertising Federation for the National Student Advertising Competition 2023. Partnered with Indeed, we created "Indeed Is All You Need" to help achieve their goal of increasing unaided consideration amongst 18-24 year old's. We competed with this plansbook and deliverables in April 2023 and placed third overall in regionals. My role this year was Production Director.