NSAC 2024

This campaign was created by UCSD Adwave in collaboration with the American Advertising Federation for the National Student Advertising Competition 2024. Partnered with Tide, we created "Care on Cold" to help achieve their goal of increasing loads of laundry washed in cold water amongst 18-35 year old's. We competed with this plansbook and deliverables in April 2024 placed third overall in regionals. My role this year was Adwave President.

Campaign Plansbook

Campaign Deliverables

Experiential Activations

Out of Home

Storyboards

Videos

Social Media

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